EVENT: PIETRO GUARDINI AT IULM

Master of Arts in Game Design
IULM University
June 27, 2018
gamedesign.university

PIETRO GUARDINI

GAMES USER RESEARCH: HOW TO AVOID THE DESIGNER'S FACEPALM

Designers have to tell in advance how gamers will comprehend, feel and interact with their games in order to craft successful gaming experiences and avoid frustration, doubts or uncertainty. And since user testing is a powerful tool to verify designers' intents and predictions, Games User Research is a powerful ally. In this workshop, I will show how the science of user testing made your favorite games perfect and I will provide attendees with takeaways they can use to improve their own projects.

Short Bio

Pietro Guardini is an independent Games User Researcher with a PhD in Experimental Psychology and 19 years of research experience. He started doing research on Human-Computer Interaction in 1999 in the academy and later he entered the gaming industry by introducing User Research activity in Milestone – the major videogame studio in Italy – and by supporting Management, Design and Marketing departments with research and testing on 20+ published titles. More recently he founded StopGuessing.it and today he assists several studios in developing their best gaming experience. He had the pleasure to present his work in several publications and talks, including the Game Developers Conference.

Read more at stopguessing.it

More photos here